La Grande Dégustation unveils its 2020 program
The great annual get-together will take place from October 26 to 31, everywhere in Quebec!
For its 2020 edition, the organizers of La Grande Dégustation de Montréal are launching La Grande Dégustation is coming to your home! from October 26 to 31. This great online event will bring together producers, importers, and wine lovers, who, in the comfort of their own homes, will be able to exchange, discover and order their bottles, just in time for the holidays.
A new experience, everywhere in Quebec!
In virtual mode, the event organized by A3 Quebec and co-presented by the SAQ therefore continues its fall ritual. Starting Monday, October 26, a live cinq à sept will kick off the celebrations. Then on October 29, 30 and 31, recreating the spirit of what made the event famous, 9 Petites Dégustations in ”webinar ” mode will bring together producers and specialists, in an atmosphere that is both festive and informative: the participants will indeed be able to meet the producers and discuss with them for an hour, while savoring the products presented.
Through a partnership established with the SAQ, participants, after having reserved their place at La Petite Dégustation of their choice, will be able to order their products before October 4th and receive it in time for this privileged meeting.
“If producers usually come to Montreal, this year, consumers across Quebec will have the chance, from the comfort of their homes, to travel, taste and chat on screen with the best experts! », Explains Catherine Lessard, general manager of A3 Québec.
Personalized matchmaking
From Monday October 26 to Saturday October 31, consumers will have the opportunity to take part in personalized matchmakings to get in direct contact with a producer or their representative. They will be able to discuss and ask questions by individual videoconference or in chat mode, in several countries and on several continents. Free of charge, available upon registration, these matches will, for example, will allow them to select their areas of interest and then receive proposals from producers with whom to make an appointment, in addition to being able to view their list of products.
Available online: a directory of 150 private import products
Another first, in collaboration with the SAQ, the mobile application and the website of La Grande Dégustation will offer a directory of 150 private import products, which it will be possible to order, individually, then have it delivered, in a SAQ store of your choice. “For thousands of wine enthusiasts, it will be the holiday season before December! », Says Catherine Lessard.
“La Grand Dégustation is coming to your home is a tremendous mobilization effort of an industry that thirsts to preserve a privileged contact, developed in recent years with an ever larger and more curious public”, she adds.
Detailed programming, webinar content and booking platforms will be announced by the end of September.
About La Grande Dégustation is coming to your home!
Presented from October 26 to 31, 2020, La Grande Dégustation is coming to your home! is an A3 Quebec initiative, co-presented by the Société des alcools du Québec (SAQ). At the forefront of a flourishing industry, the event allows Quebecers to interact with producers from all over the world, in addition to offering an incomparable tasting experience. Founded in 1969, A3 Québec has 84 members, including 70 agencies which represent over 97% of products sold in SAQ stores.
